Joseph Luciano

Based in Rowley, Massachusetts, Joe Luciano offers a multitude of services from skills gained in past experiences. 

These services currently include: building websites, creating vertical video content for platforms like TikTok, Instagram & YouTube, and general drone services including drone photos and aerial videography.

Joe regularly uses all three services himself for his businesses in real estate. After receiving a positive response and noticing a desperate need for quality in each aspect, Joe decided it was time to offer his services out to others in and out of the real estate industry. 


I created my first website at the age of 12 in an attempt to capitalize on affiliate marketing. In the following years during high school, I ended up making several more websites on WordPress and Shopify. 

Always business minded & an entrepreneur at heart, I’m always looking for opportunities and ways to provide value or offer a service that is superior to others. 

I’ve been a full time Realtor with Bentley’s since the young age of 19. Being as young as I am, I’m able to maximize my time outside of the office in ways that most can’t. 

In late 2021, I purchased the domain: Rowley.Homes to build a real estate website around my home town. I then had the lightbulb moment to create websites for almost every local town I could buy the domain for.

I now own over 70 domains and group them all under what I call “Joe’s Homes”. Currently six of these websites are active & after building six websites along with my parent site Joe’s Homes, I’ve gotten quite skillful at rolling new websites out and comfortable building and modifying them.

Along with the websites, I run an Instagram, TikTok, and YouTube Channel for Joe’s Homes. This is where I’ve gotten the itch for vertical content and have seen the increased exposure first hand. 

I’m now also an admin on the existing and heavily visited Newburyport.com website to help with making and implementing changes throughout.

Service Area

Based in Rowley, Massachusetts & will travel up to an hour. As far North as Portsmouth New Hampshire, down to the Greater Boston Area (Willing to go further depending on the project) 


Joe’s Homes is a collection of real estate websites in Massachusetts that targets markets on a hyper local level. The parent website integrates an MLS IDX with lead capture and the town specific websites all pull the real estate listings from the parent site. Currently the following town websites are active: Rowley, Ipswich, Newbury, Amesbury, Danvers, & Wenham,

Newburyport.com is a local destination website promoting local businesses and restaurants in Newburyport and Greater Newburyport. 

I help as an admin on the backend to make changes and troubleshoot any issues that may come up.